# Scale Velocity Labs

> A 4-week GTM execution sprint for East Africa-focused startups with traction. A collaborative program between Clarus and Norrsken.

Scale Velocity Labs (SVL) is a short-form, high-intensity program helping East African startup founders sharpen their go-to-market strategy, ship faster using AI tools, build narrative authority, and launch measurable distribution experiments — all in 4 weeks.

## What It Is

- **Format**: 4-week remote execution sprint
- **Cohort size**: 12 startups
- **Region**: East Africa-focused startups
- **Cost**: Free
- **Equity**: None taken
- **Partners**: Clarus and Norrsken

## Who It's For

Founders of startups that:
- Have real traction (revenue, active users, pilots, or meaningful pipeline)
- Have a working product
- Feel their GTM is unclear, slow, or noisy
- Can commit 5–7 hours per week for 4 weeks
- Want to launch a real GTM experiment within 30 days

## Program Structure

- **Week 1**: Positioning and ICP Clarity — sharpen customer definition, remove narrative confusion
- **Week 2**: AI-Native Shipping — build and operate faster using AI tools
- **Week 3**: Storytelling and Signal — increase authority and narrative clarity
- **Week 4**: Distribution and Revenue Systems — design and launch a measurable GTM experiment

## Timeline — Cohort 01

- Applications open: March 2026
- Applications close: 7–10 days after opening
- Cohort begins: April 2026
- Activation Showcase: Early May 2026

## Key FAQs

- **Is it only for Norrsken portfolio companies?** No. Open to any East Africa-focused startup with traction.
- **Is there funding?** No. This is an execution program, not a funding vehicle.
- **Is it free?** Yes.
- **Is it a traditional accelerator?** No. No equity, no 6-month program. Just 4 weeks of focused execution.
- **Is it a pitch competition?** No. You leave with work product, not just connections.

## Contact & Apply

Visit the website to apply: https://scalevelocitylabs.com